Some of my favorite authors are at it again! As you know from my post a few days ago, Chris Anderson’s book The Long Tail, is one of my favorite books to recommend to my clients.
Chris’s new book, Free: The Future of a Radical Price, demonstrates that “savvy businesses are raking it in with indirect routes from product to revenue,” meaning they are creating value and sales by giving away information for Free!
It’s an interesting concept, and we’ve seen proof of it online with everything from music, to movies and even books…
To prove the point, Seth Godin, has just released his latest book, “What Matters Most”.
Guess how much it costs!
Seth is one of the absolute Gurus of online marketing. Make sure to gobble up “What Matters Most” right now.
Before copies run out!