Mobile sites drive growth for small businesses
What is a mobile website? It’s a site built specifically for the mobile experience. It takes advantage of mobile features, including click-to-call and click-to-map, so it’s easy for users to find your businesses- immediately. It’s a simpler version of your regular website that’s designed specifically for on-the-go users visiting your site via a smartphone. In fact, mobile-friendly web experiences have produced an average 75% higher rate of engagement (revenue, pageviews,etc.) per visit for mobile users.
Just because a website can be viewed on a smartphone does not mean it is mobile-friendly. Let’s take a closer look at how a customized site can enhance your mobile customers’ experience.
- Side-to-side scrolling required to view entire site
- Text is too small to read
- Buttons are small and close together, often resulting inaccidental clicks
- Formatted so entire site fits on phone screen
- Text is large and easy to read
- Large buttons are thumb-friendly and make it easy for users totake action
Here are three reasons why mobile sites are important
1. Mobile-friendly sites positively impact consumer attitudes
Mobile consumers use their devices frequently and purposefully, with high expectations of the mobile sites they visit. A positive mobile experience can drive significant revenue for a business. 51% of consumers are more likely to purchase from retailers that have a mobile-friendly website.’
On the other hand, a negative mobile website experience can be quite costly.19% of mobile users will form a negative overall perception of a company if they are dissatisfied with the mobile experience.’Consumers don’t like pinching and zooming their way through a mobile site, trying to locate business information.It’s a frustrating experience that drives customers away. In fact, nearly 2 in 3 users are unlikely to return to a mobile site with which they had trouble and 40% of consumers said they’d visit a competitor’s mobile site instead.’
By building a mobile-friendly website, businesses will not only increase revenue with current customers, but also capture customers who are dissatisfied with competitor websites.
2. Mobile usage is exploding, it’s time to prepare
For the past decade, we’ve heard about mobile: how it is changing the way we interact with one another and with our customers. In reality, usage of the mobile web had not fully materialized- until now. Consider this: 30% of all Googl~search queries for restaurants come from mobile.
Mobile growth isn’t expected to stop. By 2015, more Americans will access the web via mobile than desktop.’ Smart phones have become an extension of people’s daily lives. They are omni present in pocket sand purses, and consumers use them everywhere and at anytime. Google comissioned data shows, 87% of smartphone consumers use their smartphone while on-the-go, or while commuting and walking.”
But mobile phones are no longer just for folks on the go – 93% of consumers use their smartphones at horne. “With a mobile-friendly site businesses can take advantage of these new consumer habits, reaching potential customers wherever they are throughout the day. Just as consumers use their devicesin a number of places, they also use them while engaged in a number of activities. Why? Smartphone users are also multi-taskers.
For those who don’t want to waste a minute of their day, smartphones enable them to be productive and connected at all times. While shopping, for instance, customers can read product reviews and locate near by stores. As consumers evolve, it’s important for businesses to effectively use the mobile web to engage customers – wherever they are, whatever they’re doing.
3. Consumers take immediate action on mobile-friendly sites
With the c1ick-to-call feature, a “clickable” phone number enables customers to quickly reach a business with just one touch. For mobile-friendly websites powered by ZapPowee, nearly 1 in 5 visits to a small business site leads to an immediate call to the business, with some industries seeing very high click-to-call rates – pizzerias (32%), car services (27.8%) and auto repair services (22.3%).
By including ZapPowee’s mobile-specific features such as c1ick-to-call, maps and directions, businesses can drive immediate in-store sales from consumers ready to purchase.
Providing customers with a mobile-friendly web site makes it very easy for consumers to contact you and get to your business-fast. Consumers are hungry for this information. In fact, studies show the average click rate that consumers access map sand directions on mobile optimized sites is very high.
Now ask yourself: how can I use mobile’s unique features to drive customers to my business? Start thinking and begin building.