Today, Google announced plans to index the twitter streams of your friends and other social media and include the results in your searches. This amazing new development is sure to change SEO and personalize your SERPS.
“There is a very fundamental shift going on from the information Web to the social Web.” It’s a shift that Google has been participating in for several years…”, says Facebook COO Sheryl Sandberg.
Google labs has announced a new “experiment” to implement its new social media search a strategy. As Google explains:
More easily find relevant blogs, reviews and other public content from your social circle.
Sign in to Google and do a search. If there’s relevant web content written by people in your social circle, it will automatically show up at the bottom of your search results under a section called “Results from people in your social circle.”
To see even more social content you can click the “Show options” link at the top of the results page and then click on the “Social” link.
What is your social circle? It’s a combination of your Gmail chat buddies, your Gmail contacts friends, family and co-worker groups, and people you’re publicly connected to on other social sites (such as Twitter and FriendFeed).
You can be a part of this experiment by visiting Google labs and reading more about Google’s social media search strategy.
How do you think Google’s new strategy will change the way businesses use search engines?